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Job Details


Since these are all work from home, freelance, contract and telecommute jobs, you can be based anywhere and still apply, providing you meet the employer's requirements. However, there are times when the employer will ask for applicants from a specific location, this will be clearly stated in the job posting below.

Title: Pay-Per-Click Analyst
Date Posted: 2017-04-09
Location: Not mentioned
Description:
We are a Digital Marketing & Professional Website Design/Development company that is entirely focused on Colleges and Universities across the US. We're looking for someone to join our team who is very organized, self-motivated, a multi-tasker, and has a desire to learn and help us grow while working remotely from your own home/office.

We are hiring for a full time Pay-Per-Click Analyst. We are seeking someone who is great on the phone and knows how to email with the best of them. Qualified candidates will able to be pleasantly persistent while making clients feel secure and of course, keeping their projects moving towards a successful launch in a timely manner.

Our Pay-Per-Click team plays a crucial role in positioning our client's brand and program offerings the right way to the right people. They have a deep understanding of targeted, performance-based marketing tactics that work in higher education. This position will manage high-volume pay-per-click and other marketing efforts across a client's portfolio to deliver on a strategic marketing plan.
Job Description:

As a PPC Analyst, you will be a leader on the PPC team responsible for telling the world the story of what our clients stand for! You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new and ongoing client launches.

- Conceptualize and initiate tests with the Account Manager and client (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns.
- Adhere to social media, lead generation, editing, UX, audience evaluation, and time management best practices.
- Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate the client benefits to the world. Must be technical and able to make changes to client landing pages, forms, etc.
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
- Speak and present both internally and externally to promote the story of our client's products.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- Speak and present both internally and externally to promote the story of our client's products.

We are looking to hire the right candidate right away, who is a "perfect fit" for our company. Someone who is also presentable, with a professional attitude.

- Organization and attention to detail are critical for the success of this role.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates, clients, and prospects.
- Positive and team player mentality.
- Exceptional written and verbal communication skills.
- Consistently aim to plan, execute, and otherwise manage profitable projects.
- Must have critical thinking skills with the ability to problem solve.
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.

The PPC Analyst's job responsibilities include, but are not limited to:

Requirements:

- Become well-versed in higher education accreditations, regulations, initiatives and related concepts necessary to contribute to better keyword build outs
- This role will have on-site and virtual work requirements.
- Ability to manage multiple projects simultaneously.
- Experience in higher education preferable.
- Experience working with paid media advertising focused on providing high performance results.
- Past experience in digital marketing, social media, inbound, product marketing, UX Design, and/or product management.
- Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.

The Position

- This mostly virtual position must possess a thorough understanding of digital marketing higher education communications solutions including web, mobile, social media, SEO, ad networks, digital media and analytics.
- This position will assist by coordinating, managing, maintaining, monitoring and strategically designing a university's search engine marketing, social media advertising, and lead generation initiatives across a variety of advertising networks, communications channels and platforms.
- This role will work primarily with programs that are targeting the adult, non-traditional programs both online and on-ground.

This is a full-time, off-site position at an award-winning company with a passion for high volume digital marketing, website design, and delivering measurable results.

To Learn More, Email Your Resume to the address below.


keywords: full-time, pay-per-click analyst

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Company: Enrollment Builders
Contact person: Not mentioned
Contact information: Kevin.Barkley@enrollmentbuilders.com