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Title: Marketing Director for Fast Growing e-Commerce Co.
Date Posted: 2017-05-06
Location: St. Louis, MO
Need/Want makes products that solve problems. We're the team behind many e-commerce brands and products such as Emoji Masks, Mod Notebooks, Minimums.com, Primary, and Peel. Today we're focused on our two fastest growing brands - Peel and Primary.

- Peel (buypeel.com) makes minimalist essentials and is best known for our super thin iPhone case.
- Primary (primarygoods.com) makes premium home goods, starting with linen bedding and a mattress.

We sell 100% directly to our customers through our websites. We mainly acquire customers through digital advertising and word of mouth. We're looking for an ambitious person to join our small team to lead all marketing efforts. Ideally you'll work from our HQ in downtown St. Louis, however we're open to remote for the right person. You'll work closely with our CEO and Head of Product to plan, execute, and optimize our marketing efforts.

Responsibilities include:

- Campaign planning - You'll be in charge of planning and coordinating all product launches, brand materials, holiday campaigns, sales, and promotions.
- Copywriting - You'll be the one to write all copywriting for our website, packaging, and marketing materials.
- Advertising Management - We work with an agency that handles our paid customer acquisition efforts across Facebook, Instagram, and Google. You'll work closely with them to coordinate campaigns, provide creative, and push them to further improve our CPAs.
- Email Marketing - We work with an email marketing agency that handles our email campaigns. You'll work directly with them to coordinate campaigns, track performance, suggest optimizations, and plan product launches / promotions.
- Content Marketing - Plan consistent content campaigns for Peel and Primary customers to help them further engage with each brand.
- Conversion Rate Optimization - You'll run and track experiments with the web page copy, creative, and design to test which variables could improve our conversion rate. We have a design team that you will work with on this.

Additional notes or requirements

- You should be an experienced marketer. We're not looking for someone junior.
- This position requires both analytical and creative thinking.
- Be familiar with all digital advertising channels.
- Experience in cutting edge digital marketing, ideally in an e-commerce environment.
- A strong understanding of branding and what makes an amazing customer experience.
- An appreciation for clean design aesthetics.
- Able to work in small teams and wear many hats.

We're not accepting applications from agencies.

Apply via this link only:

keywords: marketing director, full time


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Company: Need/Want
Contact person: Not mentioned
Contact information: hello@needwant.com (DO NOT APPLY VIA THIS EMAIL ADDRESS)